Social media has proven to be a viable and potentially lucrative marketing channel for businesses of all sizes. As our socially active prospects become increasingly selective in the content they consume, it is more important now than ever that you provide value, not add to the clutter. To be successful with social media, brands need to listen to their community and deliver value-based content and be ready to engage with your customers.
Through our social media marketing services, we will do discovery on your current social media status, review your competitors with a competitive analysis, and then put together a strategy to take advantage of the social channels that will best for your company and to drive more leads to your website and sales funnels. We’ll work with you to ensure brand integrity, compliance with the different mediums, and best practices for engagement with your audiences.
Your social media content should be relevant and valuable so that it makes a lasting impression with your visitors and audience. Just the same with content marketing strategies, it’s important that content created for social media platforms is tailored to meet the needs of those specific audiences. We will identify the social networks where you should be participating and where people are talking about you. We’ll also help you create and manage your own social media profiles to attract visitors and leverage the two-way conversation.
Social Media Audit, Tracking, Optimization, and Promotion
Our approach with social media campaigns is a mix of digital marketing tactics to best fit your company, brand, and audience’s needs. The social media audit analyzes your site’s presence across the social networks and offers a strategy for ways to improve upon it. We cater our recommendations to realistic options, including niche opportunities and relevant mainstream tactics. We will assess your needs, outline opportunities, and prescribe specific actions for long-term social media success. This will help to ensure brand integrity, compliance with the different mediums, and best practices for future development and communication.
Social media marketing metrics act as proof of performance. Without measurement, it would be nearly impossible to understand what’s working, what’s not and how to optimize the approach to garner better results. We understand the metrics and are able to easily communicate results with you. Using that data to determine what worked and where opportunities lie, we then make suggestions to improve for the future.
