Having a content strategy ensures that your content reaches your target audience, speaks to them, and encourages them to consume your services and products. We will help you develop content materials, select relevant images, videos, and text, determine layout structures, relevant channels, and measurable goals for success. The goal is to tell your story, engage your visitors, and generate visibility and leads for your business.
We will help you develop great content needed for your content marketing strategy to ensure you have a significant impact on your brand’s search engine optimization and lead generation. Stepping through a series of questions, in an interview style, we will pull out key areas and develop corresponding text, images, and videos. We create content with a purpose that always complements your business goals.
Selecting the relevant channels to distribute your content and track the progress of each, directing them to your main lead funnels. Some of these channels are:
- your website pages
- landing pages with specials and promotions
- blogs, vlogs, podcasts, radio ads
- media releases, announcements, product releases
- webinars, presentations, trade-shows
- brochures, flyers, email marketing, ads
- social media channels and posts